What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond
Most luxury houses name their sizes with adjectives. You are offered a Mini, a Small, a Medium and, when the house is feeling expansive, a Jumbo, and not one of those words commits to anything you can measure. The Row does something discreetly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. The number in a model name is its width, in inches. Margaux 10 is ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.
The convention runs further than the flagship. The list runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant to be read literally. What follows is how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated plainly
The number in the name plus the word inches hands you the width of the bag. That is the entire system, and it https://saint-bags.com/handbags/ is applied consistently enough across the numbered families to be treated as a rule rather than a fluke. It is unusually honest labelling, since it closes the gap between what a size sounds like and what it measures. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than instinct. That is also why the brand can offer four sizes of one silhouette and confuse no one at all.
| Bag | Size number read as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Name gives the width; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the one exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Width by name only |
| Marlo 12 | 12 in | Only the width, taken from the name |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive piece; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number misses
Width is one dimension out of three, and the other two do not scale with it in any reliable way. Put the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth is identical at 7.5 inches, so the larger bag is not a proportional enlargement of the smaller one. What moves is the height, up by two inches, and the width, up by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
Handle drop holds steady too, at five inches on both Soft Margaux sizes, one more detail the model number leaves unsaid. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to cover the rest. The interior fittings are different too, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those count for more than an inch of width. Use the number to place the bag on a scale, then read the specification to make sense of it.
The Margaux Shoulder 12, the place the rule bends
One current model breaks the pattern and it is worth saying clearly rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand publishes its dimensions as 14.75 x 9 x 5 in. Name width and specification width part company here, so on this model the number serves as a family size rather than a literal external measurement. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a pointer and not a measurement.
What each width will actually carry
Most guides skip the step that counts, which is translating inches into daily use. A bag under ten inches wide is a phone, cardholder, keys and lipstick proposition, which is the province of the Sofia 8.75 and of the small clutches. Ten inches is the classic small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, the point at which documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a weekend and travel size rather than an everyday one.
- 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
- 12 in: the line’s most versatile width and the one most buyers settle on.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and overnight trips, where the soft structure is a feature rather than a compromise.
Price climbs with width, but material moves faster
Size and price track each other, though not as aggressively as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 is observed at $3,600 and $4,900 depending on the version, and Marlo 14 at $5,300, a considerably larger step for the same two inches. Material makes bigger leaps than size does: India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The bags with no number
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite carrying no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.
Turning inches into a decision
A literal sizing system proves itself because you can test it before you buy. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for the soft sides. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. That trade-off, rather than the number itself, is the real choice in front of you when you buy row handbags in a numbered family.